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Established 1995

HARLEMExcellence.

Discover Our Story
JETOURSOUEASTMitsubishiAlfa RomeoFiatMaseratiJETOURSOUEASTMitsubishiAlfa RomeoFiatMaserati
Introduction from our Founder
Founded in 1995, Harlem Group is built on the belief that lasting success is earned through continuous improvement, uncompromising quality, and a commitment to exceeding expectations in every sector we serve.

Harlem Group is a diversified multinational enterprise founded in 1995, with operations spanning Iraq, Jordan, the United Arab Emirates, and the United States. Through a growing network of more than 45 facilities and strategic partnerships with six leading global automotive brands, we have established a reputation for operational excellence, innovation, and long-term value creation.

Salah Noor
Founder & Chairman — Harlem Group
Salah Noor — Founder & Chairman, Harlem Group
30+Years
Our Portfolio

Three Key Divisions

Since 1995, Harlem Group has built a diversified portfolio spanning three core industries across four countries, with over 45 facilities and 6 automotive partners worldwide.

Automotive
01
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Automotive Division

Since 1995, Harlem Group’s Automotive Division has delivered integrated mobility solutions across Iraq, Jordan, the UAE, and the United States, spanning exclusive distribution, multi-brand showrooms, vehicle rental, certified service centers, and premium leather upholstery.

Real Estate
02
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Real Estate Division

Harlem Group’s Real Estate Division focuses on property investment, development, and trading in the United States through its subsidiaries, Jidd Holdings LLC and A&F Holdings LLC, creating long-term value through strategic real estate opportunities.

Consulting
03
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Management Consultation

Through Al-Sayer for Management Consultation in Amman, Jordan, Harlem Group delivers strategic advisory and management consulting services, combining industry expertise with practical solutions to drive operational excellence and long-term success.

Automotive Division

Five Lines of Service

1.1
Commercial Agencies

Through its subsidiaries, Harlem for Commercial Agencies and Gulf Horizons for Commercial Agencies, Harlem Group serves as the exclusive distributor of JETOUR and SOUEAST in Iraq and Jordan, while Volume Cars represents Maserati, Alfa Romeo, Fiat, and Mitsubishi in the United States.

1.2
Multi-Brand Showrooms

Through its subsidiaries—Harlem for Commercial Agencies in Iraq, Harlem Cars and Atlantic Motors in the UAE, and GoEVcars and Jidd Motors in the United States—Harlem Group operates a network of multi-brand automotive showrooms serving both retail and fleet customers.

1.3
Car Rental & Leasing

Through its subsidiaries in the United Arab Emirates and the United States, Harlem Group offers flexible vehicle rental and leasing solutions, ranging from economical daily transportation to premium and luxury vehicles for both short- and long-term needs.

1.4
Certified Independent Multi-Brand Service Center

Through its subsidiaries in the United States, Harlem Group operates certified independent multi-brand service centers, where certified technicians provide expert maintenance, diagnostics, and repair services with precision, reliability, and a commitment to excellence.

1.5
Leather and Upholstery

Home to Iraq’s only OEM-level leather upholstery facility, Harlem Group’s state-of-the-art factory in Erbil combines CNC precision stitching with rigorously tested materials sourced from leading global tanneries to deliver premium interior craftsmanship.

Automotive Partners

6 World-Class Partners

Harlem Group is the exclusive distributor for 6 globally leading automotive brands across Iraq, Jordan, the UAE, and the USA — from premium American muscle to innovative Chinese SUVs and Italian luxury.

JETOUR
SOUEAST
MITSUBISHI
ALFA ROMEO
FIAT
MASERATI
Division 02

Real Estate Division

Two dynamic entities across the USA, each bringing unique expertise in property acquisition, development, and long-term value creation — built on Harlem Group's commitment to excellence.

USAMarket
2Entities
30+Years
Real Estate Division
Jidd Holdings & A&F Holdings
◆ United States of America
Division 03

Management Consultation

Strategic advisory rooted in regional intelligence and global best practices — guiding businesses through complexity toward sustainable growth.

1995Est.
MENARegion Focus
Management Consultation
Al-Sayer for Management Consultation
◆ Amman, Jordan
Global Presence

Four Countries, One Vision

Jetour
Soueast
Multi-brand Showrooms
Leather and Upholstery
Jetour
Soueast
Management Consultation
Harlem Cars LLC — Dubai (DUCAMZ)
Atlantic Motors LLC — Dubai (DUCAMZ)
6-Storey Central Regional Stockyard — Jebel Ali Free Zone
Atlantic Rentals LLC — Dubai
Maserati
Alfa Romeo
Fiat
Mitsubishi — Naperville & Illinois
Certified Independent Multi-Brand Service Center
Multi-brand Showrooms
Towing Services
Car Rental & Leasing
A&F Holdings LLC
Jidd Holdings LLC
Latest News

Stories & Moments

Jetour showroom exterior at Iraq Mall
Expansion & Growth

Harlem Group Opens New Jetour and SOUEAST Showrooms at Iraq Mall

June 2025Read More →
Individual Innovation Award ceremony
Awards & Recognition

Harlem Group Sweeps Seven Awards at JETOUR & SOUEAST International Conference in China

May 2025Read More →
Ramadan Iftar Erbil
Team & Culture

Harlem Group Hosts Annual Ramadan Iftar Gatherings in Erbil and Baghdad

Ramadan 2025Read More →
Kurdish National Dress Day
Community & Culture

Harlem Group Celebrates Kurdish National Dress Day

March 2025Read More →
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Quality You
Deserve!